Is this a good way to leverage a brand name to win share in a crowded space. There’s all sorts of variants of Mountain Dew’s aimed at gamers and other spaces they have an energy drink that’s a big seller.īut let me ask the question Maxx. And Pepsi has leveraged the Mountain Dew brand for years there’s the Mountain Dew products in in Taco Bell’s. It’s expected to hit shelves in early 2022. Early images of the product show that it will contain zero sugar that may not be the case. So as someone who is a bourbon drinker it’s it’s not going to be all that alcoholic but that that is in line with your typical beer or malt beverage. So they’re creating hard Mountain Dew it’s an alcoholic flavored malt beverage. I have never had any sort of Mountain Dew drink. PepsiCo and Boston Beer are going to create an alcoholic Mountain Dew drink. Sign up with 7investing today to get access to our 7 top stock market recommendations every month!ĭan Kline: But we’re going to switch from the noise and the clutter to something that made me smile when I saw this. ![]() Maxx Chatsko and Dan Kline Do the Dew and break down whether this latest hard beverage will be able to win some market share on the August 11 edition of 7investing Now. It’s also a soft drink platform which has been expanded to energy drinks, breakfast beverages, and a variety of different frozen versions sold at Taco Bell. That’s a well-known name with a built-in fan base. To rebuild those numbers, the Sam Adams brewer has partnered with PepsiCo (NYSE: PEP) to produce an alcoholic version of the popular Mountain Dew soft drink. Boston Beer Company (NYSE: SAM) has been a major player in that space but it saw a pretty major dip in sales during he most-recent quarter. It seems like nearly every company has lent its brand to some variation of an alcoholic seltzer.
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